The 50 year old Tarcombe Hereford stud 35 kms south of Euroa, Vic, is the champion in the 2017 RASV Beef Week Heifer Challenge.
Judge Alec McDonald from Armidale, NSW, covered 7000 kms in a nine day marathon assessing entries of 10 heifers at 50 studs throughout Victoria and the Riverina.
This was the first time Herefords have taken out the major award in the six year history of the competition run in conjunction with Stock & Land Beef Week.
The Hayes family's Tarcombe stud was founded in 1967 and on March 1 will conduct its 43rd annual bull sale.
Reserve champion was Murdeduke Angus, Winchelsea.
Stock & Land Beef Week ran from January 27 to February 4 with 220 studs from 30 breeds open to the public.
Organisers estimated the 5000 bulls on display during Beef Week will sell for $30 million during the Autumn bull selling season.
The 10 finalists in the 2017 Heifer Challenge were: